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Bachelor of Arts (Honours) in Digital Advertising

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes March, July, September, November
Tuition (Local students) ₹ 1,765,596
Tuition (Foreign students) ₹ 1,938,433

About

The Digital Marketing Institute has approved APU as a partner.The Digital Marketing Institute (DMI) is the gold standard in digital marketing accreditation, working to help today's marketers reach their full professional potential. DMI is the world's largest provider of Digital Marketing Courses, with a proven track record of improving digital professionals' skills to help them develop successful careers and promote continuous learning, thereby shaping the workforce of tomorrow.

APU's Bachelor of Arts (Honours) in Digital Advertising degree is designed to provide you an advantage with the latest technologies associated with the Industrial Revolution 4.0.

The Bachelor of Arts in Digital Advertising program takes a 360° approach to creative and strategic advertising in the digital ecosystem. The B.A. (Hons) in Digital Advertising programme is intended to increase students' understanding and knowledge of digital advertising technology, concept generation, and creative thinking in order to improve their capacity to apply this knowledge in industry or commerce. In addition to having a thorough understanding of digital advertising technologies, students receive further competence and capacity to apply them as an integrated component of the program.

Design research, theoretical understanding, and studio projects are all essential components in establishing a cohesive approach of contextual and experience learning in a creative setting. An equitable set of assessment procedures will be used to measure students' learning and progression at various times throughout the semester.

You'll be taught by an experienced programme staff and collaborate with associate teachers who are current creative directors and agency practitioners. Industry placements and agency visits will enhance your development. You'll learn how to construct advertising campaigns by studying essential concepts such as creative thinking, strategy and planning, idea generation, integrated communications, art direction, and copywriting.

Admissions

Intakes

Fees

Tuition

₹ 1,765,596
Local students
₹ 1,938,433
Foreign students

Estimated cost as reported by the Institution.

Application

₹ 2,659
Local students
₹ 12,408
Foreign students

Student Visa

₹ 42,544
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

GENERAL REQUIREMENTS
DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:
STPM • A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects.
A-LEVEL • 2 Passes in A-Level.
UEC • 5 Grade B’s in UEC.
MATRICULATION/ FOUNDATION • A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:
RELATED DIPLOMA

• A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR a Diploma in Media and Communication or its equivalent.


• A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience

PORTFOLIO

Note: Pass an Interview OR submission of Design Portfolio as required.

Equivalent qualification and / or experience which is recognised by the Senate / institution.

Note: The above entry requirements may differ for specific programmes based on the latest programme standards published by Malaysian Qualifications Agency (MQA). The qualification and entry requirements for the programmes will be determined based on the "Comparison List of Equivalency of International Qualifications with SPM (O-Levels equivalent) and STPM (A-Levels equivalent)" published by Malaysian Qualifications Agency (MQA).
 

ENGLISH REQUIREMENTS

INTERNATIONAL STUDENTS

• IELTS : 5.5
• TOEFL IBT : 46
• Pearson (PTE) : 51
• MUET : Band 4

For more information please click HERE

Curriculum

DEGREE YEAR 1

 

  • Introduction To Graphic Design
  • Principles of Advertising
  • Client Brief Concept
  • Marketing Fundamentals, Consumer Behaviour and Creative Practice
  • Creative Project
  • Project Management
  • Digital Illustration
  • Fundamentals of Entrepreneurship
  • ELECTIVE MODULES
  • Motion Graphics
  • Public Relations

DEGREE YEAR 2

  • Social Media
  • Professional Practice: Client & Agency Management
  • Brand Strategy & Application
  • Innovation Processes
  • Advertising: Media Planning and Purchasing
  • Creativity and Innovation
  • Visual Culture
  • ELECTIVE MODULES
  • Web Design & Development
  • Digital Film Production
  • Digital & Experiential Advertising
  • Packaging Design

INTERNSHIP (16 WEEKS)

DEGREE YEAR 3

 

  • Integrated Marketing Communications
  • Digital Advertising: Individual Professional Project
  • Research Project Report
  • Venture Building
  • Persuasive Copywriting
  • Digital Advertising Analytics
  • Digital Advertising: Team Professional Project
  • Intellectual Property Basics
  • Exhibition Design

MQA COMPULSORY SUBJECTS*

 

  • Appreciation of Ethics and Civilisation (M’sian Students)
  • Malay Communication Language (Int’l Students)
  • Philosophy and Current Issues
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

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