Bachelor of Business (Majoring in Marketing)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time, Part-time
Duration 2 years
Intakes March, July, November
Tuition (Local students) ₹ 3,305,778
Tuition (Foreign students) ₹ 3,463,196
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About

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Admissions

Intakes

Fees

Tuition

₹ 3,305,778
Local students
₹ 3,463,196
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • The entrance requirements differ from country to country but in general applicants must have satisfactorily completed 12 years of schooling or equivalent.
  • Successful completion of the James Cook University Singapore Foundation Program will also satisfy the entrance requirement.

English Requirements

  • IELTS 6.0 (no component lower than 6.0)/TOEFL iBT 79 (with minimum writing score of 19) and above; or
  • Satisfactory completion of James Cook University Singapore English Language Preparatory Program (ELPP).
  • Students who have successfully completed 2 years of full-time study in English medium may satisfy the English Language Requirement

Curriculum

Core Subjects

  • Accounting for Decision Making
  • Economics for Sustainable Business
  • Business Data Analysis and Interpretation
  • Business, Environment and Society in the Tropics
  • Contemporary Business Communications
  • Managing Consumer Markets
  • Business Law
  • plus one of the following:
    • Professional Internship*
    • Multidisciplinary Project
    • Independent Project
      *where applicable

Major Subjects (8 subjects)

  • Consumer Behaviour
  • Integrated Marketing Communications
  • Interactive Marketing
  • Research and Decision Making for Business
  • International Marketing
  • Strategic Marketing
  • Sustainable Marketing Management
  • Applied Marketing Research

Minor Subjects (4 subjects from one of the following areas)

  • Accounting
  • Management
  • Marketing
  • Tourism Management
  • Financial Management

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